How Brand Advocates Can Help You Scale Your Business | Community ROI with Dani Weinstein
Description
“Community should be the horizontal layer that fuels every part of the business.”
In this episode, we discussed how to connect community goals with business goals to create tangible business outcomes, secure executive buy-in, and maximize both internal alignment and external value — all while nurturing thriving, advocate-driven ecosystems, in particular:
👉 How to align community efforts with measurable business KPIs.
👉 Understand where community teams fit within company org structures.
👉 How communities can help support, success, and marketing teams.
👉 How brand advocates become a secret growth engine for your business.
👉 How to communicate community ROI using CRM integration.
Join Yurii Lazaruk, the Community Consultant, and Dani Weinstein, a seasoned community strategy executive who’s transformed ecosystems at companies like HP, SAP, and Domo driving customer success, advocacy, and measurable ROI through global community programs that truly move the needle, in connecting community goals with business goals to drive business growth!
Connect with Dani and Yurii on Linkedin:
https://www.linkedin.com/in/daniweinstein/
https://www.linkedin.com/in/yurii-lazaruk-community-consultant/
Timestamps:
(00:00 ) Meet Dani Weinstein: Community Strategy Expert
(01:09 ) Defining Community Goals
(01:57 ) The Value of Executive Sponsorship
(02:46 ) Community's Role Across Business Verticals
(05:30 ) Creating Super Fans and Brand Advocates
(09:18 ) Engaging and Recognizing Community Members
(17:37 ) Connecting Community Data to CRM
(21:53 ) Encouraging Cross-Team Collaboration
(27:43 ) Measuring and Communicating Community ROI
#communityROI #communitybuilding #businessgrowth
United States
